San Francisco, CA (December 10, 2001)— LetsTalk.com, an online retailer and distributor of wireless products, announced today the launch of its Simple User-Interface (UI). Mattel, Inc.’s Hot Wheels brand is the first business partner to use the LetsTalk.com Simple UI, offering a promotional Hot Wheels™ faceplate bundled with various wireless phones and plans.

The LetsTalk.com Simple UI makes choosing a wireless plan faster and easier for web shoppers, who simply choose a carrier and a phone, then proceed to checkout. The LetsTalk.com Simple UI also allows business partners, especially those with wireless applications, hardware, or accessories, to bundle their products or marketing messages with a narrowed selection of wireless phones and plans. The partner generates revenues based on the sales of each phone and plan they sell.

• Using the LetsTalk.com Simple UI, the Hot Wheels brand is selling a collectible Hot Wheels faceplate by itself for $29.99, as well as bundled with phones and plans from carriers including AT&T, Cingular and Verizon. Visit www.LetsTalk.com/brands/HotWheels for more information.

• LetsTalk.com uses the Simple UI to offer its consumers the most comprehensive listing of free wireless phones available in their area code. For consumers to see the widest range of free wireless phones in their area code, they can simply visit www.LetsTalk.com and type their zip code into box labeled “free phones”.