San Francisco, CA (March 14, 2006) — Online wireless retailer LetsTalk.com today announced the results of its annual etiquette survey that finds U.S. adult cell phone owners are less likely to feel it is generally acceptable to speak on their cell phones in the bathroom or in restaurants than they were two years ago. But watch out for more drivers phoning from their cars and shoppers clutching cell phones as they navigate supermarket aisles.

“More than 200 million people in the U.S. now have cell phones,” said Delly Tamer, CEO of LetsTalk. “As that number has grown, we see that people are beginning to put up boundaries and evolve social norms about when and where they should use their cell phones. Bathrooms, movies and theaters are out. Cars and supermarkets are in.”

LetsTalk first commissioned a survey of cell phone etiquette in 2000. The 2006 survey was conducted in January 2006 by Harris Interactive^®, which polled a representative sample of over 2,000 U.S. adults, of whom 86% own a cell phone.

The survey asked, “In which of the following places, if any, do you feel it is generally acceptable to speak on your cell phone?”

The 2006 results follow compared to past surveys:

• In the bathroom
  2006 38%
  2003 62%
  2002 47%
  2000 39%

• At the movies or in a theater
  2006 2%
  2003 3%
  2002 6%
  2000 11%

• In the car
  2006 63%
  2003 48%
  2002 46%
  2000 76%

• In the supermarket
  2006 66%
  2003 61%
  2002 53%
  2000 60%

• On public transportation
  2006 45%
  2003 53%
  2002 45%
  2000 52%

• In a restaurant
  2006 21%
  2003 29%
  2002 28%
  2000 31%

About the Survey

Harris Interactive^® fielded the online survey on behalf of LetsTalk.com between January 3 and 5, 2006 among a nationwide sample of 2,119 U.S. adults 18 years of age or older — of whom 1,815 own a cell phone. The data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity and propensity to be online. In theory, with a probability sample of this size, one can say with 95 percent certainty that the results for the overall sample have a sampling error of plus or minus 3.2 percentage points and the sample of those who own a cell phone has a sampling error of plus or minus 3.4 percentage points. This online sample was not a probability sample.

To read LetsTalk's wireless phone etiquette tips and guidelines, visit www.letstalk.com/company/release_031406_guidelines.htm.

Note: Studies from 2000, 2002 and 2003 were conducted by Wirthlin Worldwide, now a part of Harris Interactive.

LetsTalk.com - the smarter way to buy a cell phone

LetsTalk is a leading online retailer of cell phones, wireless devices and service plans. LetsTalk helps consumers research, compare and purchase cell phones and service plans in a user-friendly environment free from bias and sales pressure. LetsTalk has seen significant momentum in 2005, and was recently recognized by comScore Networks as the 2nd highest gaining retailer in terms of site traffic from the 2003 to 2004 holiday seasons. LetsTalk is based in San Francisco and was founded in July of 1999.